MoveFirst sends a personalised letter to every homeowner in your area the moment they list their property, before they’ve searched for a removalist, before your competitors have a chance.
Takes less than 15 minutes to set up. No lock-in contracts.
Over 2,700 homes listed for sale in Australian every day.
Every owner needs a removalist. Most will never hear from you.
SQM Research - February 2026 Data
“Physical mail in Australia has an open rate above 90%.”
Australia Post
In February 2026, new property listings surged 48.6% nationally. That’s 76,000+ households in a single month who committed to moving, and started thinking about who was going to help them do it.
Most of them Googled. Most got served the same four removalists running ads that week. A few asked friends. Almost none received a personalised letter from a local business that already knew they were moving.
That gap is your opportunity. MoveFirst puts your name in front of homeowners in your area at the exact moment they list, before the search starts, before your competitors reach them.
Google Ads put you in an auction against every other removalist in the city. You pay more for each click. You share the lead with four other businesses. And you’re competing for someone who has already found three of your competitors before they found you.
Word of mouth is great, until it dries up. Real estate agent referrals are unpredictable. And relying on Airtasker or moving platforms means competing on price with people who’ll undercut you every time.
There’s a better moment to reach a homeowner. And almost no one is reaching them there.
They haven’t Googled yet. They haven’t asked around yet. They’re looking at their house and thinking: we need to sort the removalist.
That’s your window. MoveFirst puts your name in their hands at exactly that moment, a physical, personalised letter in their letterbox, with your branding, your offer, and a reason to call you first.
Tell us where you operate and we'll confirm how many new listings hit your area each week. Your territory is locked the moment you sign up, no other removalist can claim it.
We write and design your branded letter, set up your tracking code and QR link, and confirm your fulfilment schedule. All we need from you is your logo, contact details, and any offer you want to include.
From that point, we monitor your region daily. The moment a property lists, it enters your campaign. A personalised letter lands in that letterbox within days... without you lifting a finger.
Because you got there first, you're already in their mind when they start comparing options. First mover advantage is real. Now it's yours.
Most clients are fully set up within 24 hours of signing up.
Your first letters can be out the door this week.
Every MoveFirst plan includes:
Letters go out within days of every new listing in your region. Automatically.
Written and designed for your business so every letter looks like it came directly from you.
A practical moving checklist homeowners keep on the fridge. Your name and number in their kitchen from listing day to moving day
Know exactly which letters are driving enquiries without any tech setup on your end.
No other removalist in your area receives this service. Your region belongs to you.
A clear summary of letters sent, listings covered, and enquiry activity delivered to your inbox.
MoveFirst operates on a one-removalist-per-region model. When you claim your patch, we close it. No other removalist in your area will receive letters through MoveFirst, ever.
We don’t have a waiting list. We don’t sell the same region twice. We don’t make exceptions.
If your region is available today, it may not be tomorrow.
With 2,700+ new listings hitting the market every day nationally, the question isn’t whether there’s enough opportunity in your region, it’s whether someone else claims it first.
$299
/mth + $7 per letter
What's included?
*Terms and Conditions apply
$449
/mth + $7 per letter
What's included?
*Terms and Conditions apply
$699
/mth + $7 per letter
What's included?
*Terms and Conditions apply
Most clients are fully set up and live within 24 hours of signing up.
Your first letters can be out the door this week.
Get Started
76,077 homes were listed for sale in February 2026 alone. Dozens of them were in your area. MoveFirst makes sure the next ones know your name.
Tell us where you operate and we’ll confirm availability within one business day.
No commitment required. Takes less than 2 minutes. We’ll come back to you with availability, listing volumes for your area, and a sample letter.
